PR planning

Good PR is always well-planned and structured. But, if you don't know what to include, you could be left executing tactical campaigns that aren't adding value. 

We'll work together to create a new PR plan, or refine an existing one, that helps you meet your creative and commercial objectives. The goal is always to leave you with everything you need to deliver your own earned activity.

Things we might work on include:

• Metrics   

• Audiences

• Channels

• Media lists

• Overarching strategy

• Integration into marketing 

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PR power hour

Put simple, a PR Power Hour is a 121 session with me, where I'll use my 15 years of big brand PR experience to help you with any PR challenge you're facing. 

The hour is yours - whether you have a specific issue you need a solution for or just need a sounding board for an idea, we'll get into the detail and come up with a practical and deliverable plan of action. 

This is a great value way to access expert insights with no ongoing financial obligation.

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Crisis planning

A crisis can hit at any time, and being unprepared can leave you in the firing line with very little time to think, let alone react.

Crisis planning sets you up with a well-thought through plan that can be executed swiftly, ensuring that rash decisions don't cost you.

Together we will:

• Scenario plan

• Draft holding statements for the most likely issues

• Map out stakeholders and their journeys

• Create additional templates for internal and external communications

• Prepare a planning document, for reference

• Media train senior colleagues

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